There will be times when it will fall to you to make a persuasive argument, one that really matters and one in which, for the sake of all concerned, you must succeed. At the heart of persuasion is a strong belief in WIN/WIN…whereas all parties come to an agreement, and everyone wins…including you. As a bookkeeper, there will be meetings with clients that will require you to succeed in making a persuasive argument or case, and this webinar will provide you with the skills and confidence to succeed.

Learning Objectives:

By the end of this webinar, attendees will be able to:

• Understand what it takes to be an effective persuader – one that is rooted in the value of respect.
• Learn that persuasion is about rapport, certainty, confidence and communicating calmly and rationally.
• Speak from a position of preparedness, keeping messaging simple and transferring enthusiasm in proposals.
• Know that persuasion can involve making compromises, and it also entails keeping promises and meeting expectations.

Who Would Benefit from This Webinar:

This webinar would benefit the professional bookkeeper who would like to be more persuasive in making their cases or from time to time needs to use persuasion effectively and respectfully as a leader, a colleague, and with clients.

Event Speaker:

Michael Lewis

Michael Lewis is Managing Director of Michael Lewis Training, Motivation and Development, a London, Ontario-based training and development firm that was founded in 1994 and is a very experienced and popular speaker and trainer. As of January 2026, he has spoken and/or presented workshops, seminars, webinars, and team-building sessions almost 6800 times in 429 different communities across Ontario. He has been honoured to have been of service to a wide range of clients in private, non-profit, and public sectors. Additionally, he has spoken and presented seminars and workshops on a wide variety of emerging and important topics over the past 23 years to the accounting profession across Ontario, primarily to the members of CPA Ontario, but also to CPA Manitoba, Saskatchewan, Alberta, Nova Scotia, and CPA New Brunswick, and he has spoken to the members of CPB Canada in the past.